What are those funny looking squares?

Short answer: QR Codes or 2D Barcodes.

Long answer: A QR code is a new kind of barcode (matrix type) that has a pattern of dots, shapes and other patterns that represent data. Information in these barcodes is contained in both the horizontal and vertical directions, thus the 2D name. The QR stands for Quick Response.

Why a new barcode?

The QR Codes hold much more data than the old straight line barcodes; up to 7,089 characters can be encoded in one symbol. In addition, they are able to be read in any direction in 360 degrees, even if it is dirty or damaged.

It is now possible to have a link to a website, email address or an online video, contained in a printed advertisement. With one scan of the QR Code with a Smartphone, your customer can immediately view any of your online content.

Imagine the possibilities; a code can take a prospect to:
•A personal video of you describing your product or service
•Any section of your website that you choose
•A form to sign up participants to an event
•A virtual tour of a home
•A demonstration of your product in action..

You will be seeing more and more of these codes in magazine ads, billboards, and TV.

This exciting new technology has great potential for small businesses.

Call us today at 800-598-4008 for a FREE consultation. Let’s discuss how you can integrate QR Codes into your marketing.