A few years ago a client called and asked me to build a website for them. No surprise there, I do that for a living. However, this one was a bit different.
This lady wanted to sell goats over the Internet. OK, I wondered, how is she planning to do that? How is UPS or the Post Office going to ship a live goat? After she stopped laughing, she told me that she breeds a particular kind of goat and that buyers would travel to purchase them, if they could find her.
I have to admit, I was pretty skeptical about this project, but the old business rule kicked in: The Customer is Always Right. So, I built her a website.
This goat farmer wanted to be able to edit and add images and text to her site herself and was willing to take the time to learn how to do it. It was a struggle at first; I think she would be the first to admit that a lot of mistakes were made along the way.
She never got discouraged. Month by month she added content to her site, learned a bit SEO writing techniques, promoted her site with business cards and posted messages on other farm related sites. Soon, her site appeared on the first page of a Google search. All well and good, but was she selling goats?
Yes she is! At first, just one or two goats were sold via the site. Recently, she told me that she sold 80% of her new kids (young goats, not children) over the Internet. Buyers are driving hundreds of miles to purchase her animals.
I don’t mean to imply that her website is responsible for the success of her farm; she breeds top quality, healthy, goats and the farm has a sterling reputation. However, having a website that shows off her herd vastly increases the pool of potential buyers.
By the way, if you are in the market for a Champion Boer Goat, visit her website:
Will a website help your business? Of course it will. No matter what service you provide or what you have to sell, the Internet will help boost your business.
Call us today to get your site up and making money for you. No kidding!